At our core, we provide a safe space for leaders to learn and develop together. This builds an authentic team and organisational culture which we fundamentally believe supports business achievement. The practical knowledge gained from these engagements strengthens relationships, fosters fulfilment and consequently builds trust and loyalty with their clients and customers.

Brand and Communications

Great brands are all built from the inside out by Brand Ambassadors who purposefully deliver on the promise made to stakeholders. We develop brand strategies that make a relevant, authentic and persuasive promise externally and use this to focus internal purpose.

“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.” Warren Buffett


Brand Assessment

If a brand strategy is in place, we conduct an audit process to assess its integrity as regards the promotion of Brand Ambassadorship.

All the following should be in place:



Brand Strategy

We develop a brand strategy that describes a brand in terms of the following definition: a brand is a recognisable badge of trust, an authentic promise of performance that resonates with stakeholder expectations, and a means of differentiation, used in pursuit of defined objectives.

We begin with the end in mind: we develop brand strategies that help empower your people to be Brand Ambassadors and convince your external stakeholders to be Brand Advocates. The advantage we have is that our colleagues at TowerStone can successfully build a high-performance culture for the client that ensures purposeful delivery of the promise.


Brand Activation

Brand activation is a process that ensures that the brand strategy is implemented by building an action plan that drives accountability as well as developing activity schedules that measure delivery on an ongoing basis.


 Brand activation confirms that brand discipline tools such as brand manuals and brand kits exist, that there is a clear understanding of responsibility and accountability, and that processes put in place to build the brand internally and externally are properly planned, implemented and monitored.



TowerStone has inhouse graphic and digital design capability and also collaborates with existing creative communication tacticians in a manner that builds relationships.

Brand discipline is ensured by putting brand manuals in place and a record of brand usage is catalogued in brand kits. Communication platforms from events through to social media are produced and all content and collateral required to populate these platforms are designed and implemented.



Brand Fitness Regime


Brands are dynamic and we ensure that your brand is kept fit-for-purpose by implementing what we call the Brand Fitness Regime.



Employee Engagement Communications


Employee engagement communications need to be strategically aligned and delivered by leaders. We ensure that the platforms used allows employees to be meaningfully informed and that they are also encouraged to give valuable feedback – internal communication needs to be a conversation and must be led by the leaders in the organisation.



Communication Planning


Nothing builds trust like making a promise and keeping it. We develop communication plans that make a relevant promise externally and contribute to keeping it through engaging internal communications.


Communication Continuum

The Communication Continuum ensures that communication is planned, activated, implemented and reviewed, and that return on investment is measured:


Leadership Qualifications

TowerStone Institute of Leadership is a Private Higher Education institution committed to the theoretical, interpersonal and behavioural development of leaders in support of organisational alignment and success. Our leadership qualifications are accredited with the Council on Higher Education designed to equip students to lead purposefully and authentically through a unique approach of integrating theory with workplace application. Doing so ensures that students leave with the knowledge, skills and confidence to inspire Brand Ambassadorship within their organisations. We offer a customised approach to facilitation, learning material and assessments in order to ensure the relevance and impact of our qualifications.



Advanced Diploma in Leadership Coaching (ADLC) (NQF Level 7)


Leaders are empowered with the essential coaching skills, competencies and qualities necessary for coaching strong organisational cultures and ensuring sustainable growth. Coaching as a leadership and communication style is explored so as to gain the benefits of listening and asking, rather than telling. Inspiring collaboration for sustained results is a core development focus.

Participation in the ADLC qualification is ideal for executive and senior business leaders who are responsible for modelling values-driven organisational cultures and inspiring ownership and accountability. 

The programme comprises nine modules facilitated over a 10- to 12-month period. As part of the development process, leaders are assessed on their knowledge, comprehension and application abilities through prescribed reading, self-study, module assignments, practical coaching and group work.


Advanced Diploma in Organisational Leadership (ADOL) (NQF Level 7)


This personal and professional development journey empowers leaders with the essential theoretical, interpersonal and functional skills necessary to lead effectively. Leaders are encouraged to explore their leadership impact from three perspectives: self-mastery, team effectiveness and organisational performance.

Participation in the ADOL qualification is ideal for senior leaders and middle management who are responsible for leading performance and inspiring a culture of brand ambassadorship in their organisation. 

The programme comprises 12 modules facilitated over a 12- to 14-month period. As part of the development process, leaders are assessed on their knowledge, comprehension and application abilities through prescribed reading, self-study, module assignments, leadership interview assignments and group work.


Higher Certificate in Management Practice (HCMP) (NQF Level 5)


Managers are provided with formative skills and applied competence in the fields of management and leadership resulting in opportunities for continued personal growth and rewarding contributions. This qualification introduces leaders with the essential theory and skills to invest in their own and their team’s potential.

The HCMP qualification is ideal for first-time, junior or middle managers responsible for leading teams, tasks and systems with efficiency and effectiveness

The programme comprises 12 modules facilitated over a 12- to 14-month period. As part of the development process, leaders are assessed on their knowledge, comprehension and application abilities through prescribed reading, self-study, module assignments, business management plans and group work.


Supervisor Development Programme (SDP) (NQF Level 3/4)


Supervisors are empowered with the necessary skills to engage their teams and support achieving business goals through collaboration. Ensuring the balance between task efficiency and team leadership is an essential investment in developing Brand Ambassadors.

SDP is aimed at supervisors and team leaders who are responsible for managing processes and tasks in alignment with the organisational culture.

The programme comprises facilitated coursework and assessments over seven modules totalling 10 contact days. A Portfolio of Evidence is submitted to validate competency.


Short Courses


We offer a range of short, non-credit bearing courses for the ongoing development of leaders, including but not limited to:

  • Negotiation Skills (two and a half days).
  • Emotional and Social Intelligence (two days).
  • Leadership Communication (five days).
  • Optimising Conflict (two days).
  • Leading with a Commercial Mindset (two days).
  • Leader as Coach (two to six days).


Culture is the heart of the organisation and is sustained by a connection to a shared purpose. Being intentional about developing culture in line with the organisation’s purpose will enable your team members to bring their best to work, thereby enhancing innovation, improving performance and ultimately increasing profits. Our SMARTspace format is what others refer to as workshops – ours are more conversation-driven and incorporate interactive technology with the aim of engaging teams to a greater extent and encouraging the valuable contribution of each individual.


Purposeful Learning Series


TowerStone facilitates The Purposeful Leadership Company’s Purposeful Learning Series (PLS) SMARTspaces, collectively or once-off, based on client needs with the intent of inspiring Brand Ambassadors to find true fulfilment in the workplace. The workshops provide a safe space for participants to learn about themselves and leadership, and how to improve to show up more purposefully. We believe that inspiring leadership is rooted in leveraging individual purpose, team purpose and organisational purpose to mobilise hands, minds and hearts.



Our Reason for Being


This one-day SMARTspace empowers Brand Ambassadors with an intimate knowledge of the organisational purpose, products and services to enable them to fulfil their role in their specific organisation with passion and pride.




This interactive workshop is fully customised, based on the needs of the organisation. We gain insight into strengths and challenges by way of interviews held with internal clients as well as the specific team members to gauge where these obstacles and opportunities lie. This insight is used to develop a tailor-made workshop which explores how to overcome debilitating ways of working to achieve success. Such SMARTspaces include:

  • A Personal Brand With Gravitas: Explores how entrenching one keystone habit specific to your unique circumstances will form the foundation of growing your personal brand, contribution and influence in line with your purpose, for long-term impact.
  • Taking Meaningful Action: Contributing to our Organisation’s Success: Provides insight into What short- and long-term objectives the organisation or team must achieve and How the culture needs to be developed by the individuals and team to support achievement thereof.
  • The Art of Having Meaningful Leadership Conversations: Explores not only the importance of having such engagements but also what gets in the way of having them and most importantly, how to have them effectively.
  • Co-Creating Our Future: Hitting the Re-Start Button: Provides a customised experience for the team based on their unique needs, strengths and challenges in pursuit of achieving sustainable organisational success in a VUCA world.




The ability to inspire and lead Brand Ambassadors requires the leader to develop from within i.e. to find their StillPoint. StillPoint© focuses on unlocking individual leadership potential so that leaders can in turn empower their teams to be more accountable within, committed to and passionate about the organisation from five points of view as per the diagram.





Through coaching, we help leaders to change their thinking to overcome engrained, debilitating behaviours, and they discover how to build a believable personal brand that others want to follow. They are also made aware of their impact on others and the role they play in how engaged (switched on) or disengaged (switched off) others are.




All the assessments that we offer are made available as stand-alone offerings, but are optimally used to gain insight that is used meaningfully in conjunction with our various other offerings.


TowerStone offers the following self-administered assessments:

  • Our 360° Leadership Brand Assessment provides insight to track individual behavioural growth within an organisation, based on the organisation’s values and leadership behaviours.
  • Our 180° Leadership Brand Assessment provides insight to track team behavioural growth within an organisation based on the organisation’s values and leadership behaviours.
  • 360° Coaching Assessments require coachees to nominate team members who provide feedback on a set of questions regarding how they show up as a leader. Ideally, this is conducted towards the beginning of the coaching journey and again at the end of the journey to track progress.


We are furthermore accredited partners and practitioners of a number of assessment tools which all provide valuable insight into how individuals and teams interact and align.


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TowerStone helps organisations achieve their leadership and team goals

Companies we have worked with


TowerStone helps organisations of all shapes and sizes embark on a journey that promotes fulfilment and engagement through Purposeful Leadership and Teamwork.