Living The Brand

Somebody wiser than me once said that a company’s brand is too important to be left to the marketing department. Now, don’t get me wrong: your marketing people have an integral role to play in your brand’s reputation, but there is…

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CASE STUDY: THE AEL WAY

AEL Mining Services unearths wealth by meticulously providing the mining industry with carefully controlled energy. Their core competence is making explosive energy easy to use. AEL was established at the same time as the gold mining industry in South Africa.…

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