Living The Brand
Somebody wiser than me once said that a company’s brand is too important to be left to the marketing department. Now, don’t get me wrong: your marketing people have an integral role to play in your brand’s reputation, but there is…
CULTURE AT THE RETAIL COALFACE
At TowerStone, we believe that a winning culture is achieved by living the behaviours that deliver your brand promise. This view is endorsed by the brand guru, David Aaker, in his latest book, rather unimaginatively titled Aaker on Branding: "What…